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Research papers

Online panels require expertise and knowledge far beyond the traditional market research skill set

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing.The paper solely refers to...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Alexander Braun, Chris Whittle
April 17, 2005
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Citation

Braun and Whittle (2005a, April 17). Online panels require expertise and knowledge far beyond the traditional market research skill set. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/online-panels-require-expertise-and-knowledge-far-beyond-the-traditional-market-research-skill-set